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Key to The Cure 2015

October 19, 2015

 

October! also known as breast cancer awareness month is here! And it's amazing how much support cancer centers and foundations receive, it is something that goes on all year but I love that there is a whole month just to create awareness and let people know a little bit more about the decease. 
 

At one point or another in our lives we have somehow been touched or affected by cancer, whether it's a family member, friend, co-worker or a casual acquaintance, we have unfortunately learned how terrible this thing is. One of my favorite campaigns has been the Key To The Cure (KTTC) from Saks in partnership with Stand Up to Cancer. It's rare to see a brand successfully combine fashion and cause in one, like Saks has done, and u love seeing such a big and well known brand (corporation) like Saks use their power and pull to bring us all closer to the cause. 
 

So here's a little about how the KTTC campaign works: Every year Saks picks an amazing designer to create an original T-shirt, which goes on sale for $35 starting October at Saks Fifth Avenue stores and online, with all proceeds going towards cancer research. Since the KTTC campaign was launched Saks has donated over $36 million to women's cancer research centers in the U.S. 
Previous years we've seen top designers like Rag and bone and even Carolina Herrera a couple years back. This year it's Jason Wu's turn! He has come up with a "softer" more elegant  version of the annual T. 

 We are all free to support cancer awareness in any way we like, and it's good to find the one that works best with us, so  another thing I love about the KTTC is that you not only get a limited edition piece, but every time you put it on you are spreading the word. These designs, believe me, are so original that people always ask; I love your shirt! What does it mean? And that's are cue to share an amazing cause! 

Like i mentioned above these shirts are limited edition and you will want to get your hands on one soon (they tend to fly out from the racks quite fast) shop at stores or online here SAKS.com oh quick tip- this year's design runs extremely small, it's a more fitted look, so keep that in mind when you order (I got an XL because I like tshirts lose and comfy I was able to check them out at the store). Order online at Saks.com

 

 

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